The lineup
Crystal Royal
Supplier Diversity Program Manager · H-E-B
Crystal Royal is a Supplier Diversity Program Manager at H-E-B, where she helps connect emerging suppliers to one of the country's most influential grocers. With 20+ years working alongside Fortune 500 executives and startup founders, Crystal brings both corporate rigor and entrepreneurial instinct to the work of opening doors for diverse suppliers. She is also the Owner and CEO of Royal Entertainment Group, a music venture born out of her personal passion — a reminder that the best supplier diversity leaders are also, at heart, entrepreneurs themselves.
