The lineup

Dirk Elmendorf

Co-founder · Rackspace

I’ve spent over two decades launching and leading companies, mostly in B2B SaaS, where I focus on turning ideas into scalable, high-impact products. I love the process of finding market opportunities, building something from the ground up, and solving tough business challenges with technology. As a CTO and entrepreneur, I’ve learned how to navigate the chaos of startups, make smart strategic decisions, and build products that actually deliver value. I specialize in designing scalable, robust software solutions and making sure they stay ahead of industry standards.