Ray Cantu

Ray Cantu is the founder of Simmie, a San Antonio AI startup that turns real sales conversations into personalized simulations and autonomous AI coaching. Simmie identifies skill gaps, builds targeted practice, and tracks progress - helping new hires ramp faster and experienced reps sell more, while giving managers visibility into who’s ready. Ray’s background spans sales and coaching - including an unusual chapter coaching a billionaire. Today, he’s channeling that experience into a simple mission: give every rep personalized coaching without making managers run every session.