Rigoberto Gonzalez

Rigoberto Gonzalez is Global Sourcing Manager at H-E-B, where he leads private label development, category management, and cross-border sourcing across LATAM and U.S. retail. With 16+ years in international business, Rigo bridges the gap between entrepreneurship and corporate — bringing deep expertise in sourcing, product management, and international trade to help emerging brands find their way onto the shelf. He works at the intersection where CPG founders meet the buyers who can change their trajectory.