Serena Hernandez

Serena Hernandez is an established leader in the San Antonio and Texas tech and startup ecosystem with 8 years of experience leading go-to-market launches and building marketing foundations for pre-seed startups, Series A ventures, and privately held tech companies. She has led initiatives that drove 30% YoY revenue growth, supported $12M+ in pipeline generation, and contributed to raising $25M+ in funding for early-stage companies. Serena specializes in turning high-potential products into growth engines—aligning cross-functional teams around clear positioning, compelling messaging, and execution that moves the business forward. She also co-owns and operates Sunday Theory, a creative house providing high-end media production, public relations, and marketing strategy for brands, businesses, and music artists.